Over the last few years, I have really dug into the heart of what I do and why I love doing it.
Makeup is something I realized I am good at. After many attempts at other things (yes, I tried various jobs, and they simply bored me to death), I realized that pursuing a career as a makeup artist would have to be more than a superficial job. A deeper element was required to keep me engaged and building something more significant.
(Give me all the good stuff, universe.)
Truly, I wanted to create something that addressed issues of beauty confidence, exhaustion, not feeling good enough, and the feelings of losing sight of things that bring us joy. These elements consistently came up in almost every makeup lesson I led with clients, one way or another.
Through conversation and intuitive observation (not all of you wear your heart on your sleeve, and I love that I need to get to know you before I really know you), I watched the idea of Beauty Therapy materialize.
Makeup lessons started to feel like the best kind of therapy. So I figured “Why not actually make this a bigger thing?”
Gone are the days of the wham bam 2 hour makeup lesson, it just simply wasn’t enough to fulfill all of the needs that popped up during the short time.
Beauty Therapy is more than just a one on one makeup lesson, it’s a 4 week process where we work on getting your products right for you, teaching you how to shop the right skincare and makeup how to apply it, confidently.
But it’s really about these deeper things, too.
As women, we are relentlessly hard on ourselves, and often we are maxed out in the ‘free time’ department.
We often serve as the support system and don’t have one of our own. So intentionally taking hold of such a major piece of our daily self-care routine can not only free up time but also tend to areas of exhaustion and shore up our feelings about ourselves.
Beauty Therapy is something we do together.
Here’s how it’ll go:
1. Skincare and Makeup Questionnaires
In the first few weeks, I get to know you better through skincare and makeup questionnaires. I carefully listen so that I can create a customized skincare and makeup regimen that suits your budget, skin, and time constraints.
2. Exploring Goals in a Virtual Call (20 Minutes)
Following that, we schedule a 20-minute virtual call where we dive into your real needs and desires in integrating skincare and beauty into your daily routine for an improved quality of life.
3. Custom Skincare & Makeup Plan Delivered
I will create a custom, in-depth beauty plan that caters to your needs by providing you with a curated list of product options, aligned with your budget and specific skin concerns. This step takes the uncertainty out of shopping and prevents it altogether. Once you choose your products by marking them off on your spreadsheet, we move on to the next step
4. Effortless Product Ordering
You will not need to search high and low at Sephora or Ulta. I will order your products to your door. No shopping required. This ensures you receive the exact product and shade that was picked for you.
4. In-Person Lesson (1.5 Hours)
After your products arrive, we schedule a 1.5-hour lesson, either in person or virtually. In your lesson we will focus on proper product usage, step-by-step techniques, and identifying areas for improvement. Learning to use your new products properly and practicing after your lesson will enhance your daily beauty routine and shorten the time it takes to achieve your new look.
4. Virtual Follow-up Call
As our last step, we’ll arrange a virtual check-in call a few weeks later. This session aims to address any remaining questions, refine application techniques that still pose challenges, and equip you with a personalized action plan for confidently managing your beauty routine on your own. Combined with the assistance of your customized notes and the hands on information gathered along the way, you will have everything you need for your new look.
This is about designing a functional self-care routine, so it takes a little bit of time. 2 hours just wasn’t enough to give you what I know you’re really looking for.
I have had such incredible responses from those of you who have undergone Beauty Therapy over the years, so much so that I wanted to make it accessible for everyone too busy to meet in person or living outside of the Atlanta area by offering a fully virtual option. No matter how we meet, I look forward to working with you soon and guiding you step by step through this life changing journey!
